Former Carhartt executive joins Ferrell to lead product innovation and design strategy.
NEW BRAUNFELS, TX / May 26th, 2026 / Ferrell today announced the appointment of Robyn Obrigkeit as the company’s new Director of Product & Design, further strengthening the brand’s commitment to premium product innovation and long-term growth.
Obrigkeit brings more than 25 years of experience in apparel merchandising, product strategy, and consumer-driven brand development, including over 16 years at Carhartt, where she held multiple leadership roles across men’s apparel, accessories, licensed goods, and Carhartt Company Gear. During her tenure, she helped lead category growth initiatives, Go-to-Market execution, consumer research, and cross-functional product development efforts across the globally recognized workwear brand.
At Ferrell, Obrigkeit will oversee product development, merchandising strategy, design direction, assortment planning, and future category expansion as the Texas-based Western and outdoor apparel brand continues scaling across wholesale and direct-to-consumer channels.
“Robyn brings an incredible level of experience and leadership to Ferrell,” said Corbett Ferrell. “She understands how to build products that connect with real consumers while protecting the authenticity of a brand. Her background at Carhartt and deep knowledge of merchandising and product strategy make her an ideal fit for where Ferrell is headed.”
Throughout her career, Obrigkeit has built a reputation for combining consumer insights, product innovation, and strategic merchandising to drive sustainable growth. Her experience spans major national retailers and apparel brands including Carhartt, Gap Inc., J.Jill, Coach, and DXL.
“Ferrell has built something authentic that truly resonates with customers,” said Robyn Obrigkeit. “I’m excited to join the team and help continue building products that reflect the lifestyle, quality, and values the brand stands for.”
The appointment comes as Ferrell continues expanding nationally through leading retailers while investing heavily in product innovation, operational growth, and new category development.
About Ferrell
Ferrell is a Texas-based apparel brand inspired by the Western lifestyle and built for those who truly do. Known for premium-quality pearl snaps, outerwear, and everyday apparel, the brand blends authentic Western heritage with modern comfort and performance. Ferrell products are available online and through hundreds of retailers across the United States and Canada.